ViridiSTOR Supports The Luxury Review in New York With Presenter™ Software Application & USB Duplication Services. ViridiSTOR Adds Value to Annual Event Eliminating Paper and Improving Messaging
TUSTIN, CA, October 17, 2012 –ViridiSTOR LLC announced that for the second time in the same month its Green Box solution was used at the The Luxury Review event on October 17, 2012 at the Metropolitan Pavilion in New York. The ViridiSTOR USB was provided to eliminate paper handouts to the press and invited guests, while delivering content from the over 50 premier exhibitors at the event.
Bradford Rand, CEO of Rand Luxury, Inc., the producer of The Luxury Review, stated, “coming off the tremendous success and acceptance from our Los Angeles event, we once again used the ViridiSTOR solution for creating back-to-back sustainable trade shows – something that has never been accomplished before.”
As with the LA event, everyone benefitted. “In the New York event, we had even more exhibitors that wanted to delivery high-impact materials, including video” said Rand. “And being in New York, we attracted clientele and press from around the world. The last thing that they wanted to contend with was not having enough information about the brands and having to lug paper around.” added Rand. “Only the ViridiSTOR solution provides the complete package of information delivery at trade shows and conferences, all while saving everyone tens of thousands of dollars in printing and shipping costs.”
“With the ViridiSTOR Presenter application on the USB, we provide a smarter way to deliver content at any event,” stated Terry Mullin, CEO of ViridiSTOR. “And unlike other events, the Rand event can quantify its sustainable efforts and positive impacts on the environment – all while reducing overall costs,” added Mullin.
The Luxury Review is an exclusive press showcase & ultimate shopping experience displaying the latest in luxury products & services. Brands from multiple industries including automotive, jewelry, cosmetics, private aviation, resorts, spirits, electronics, home design and more will all be represented. A portion of all the sales will benefit The American Red Cross.
The over 500 invited attendees for this event included members of the press & media industry, editors, product analysts, studio executives, product integration & product placement professionals, TV/film producers, personal shoppers, stylists and affluent consumers.
“Considering that many of our clients that attended represent companies with thousands of employees, sharing information is key,” noted Rand. “With the ViridiSTOR Presenter application on the USB, users create their own ratings, categories and notes, and then can share them with thousands with the click of the mouse,” added Rand. “And in addition to the materials from the event, all of sponsorship and advertising goes along, adding tremendous value to the use of their system.”
“We are providing the event and conference industry with a patented award winning service,” said Mullin. “Working with Bradford and his team for the third time, we are tremendously proud of the value we provided, and the value our solution added to his events.”
Based in Tustin, CA with local representation in the UK, ViridiSTOR LLC was established in 2008 with the goal of providing environmentally and fiscally sound business solutions for the information technology market. The Green Box™ solution replaces paper-based materials at trade shows and conferences, greatly reducing the environmental impact and costs associated with events while increasing revenues for event producers and the usability of information for attendees. For additional information, please visit the company’s web site at http://www.viridistor.com.
About Rand Luxury, Inc.
RAND Luxury is an International event-production company that caters to the world’s finest luxury brands. Based in Manhattan, the RAND team is best known for its “Evening of Luxury” events where RAND links up with luxury auto manufacturers to support the launch of their newest and hottest automobiles. In the past year alone, RAND aligned with Lamborghini, Bugatti, Rolls-Royce, Aston Martin, Bentley & Spyker. Adjacent to these fine motorcars, RAND creates a luxury lifestyle experience by inviting complementary brands to showcase their goods and services to the distinguished list of guests that RAND invites to its events. The RAND concept has been featured on television; CNBC High Net Worth, CNNfn, Fox, ABC & CBS. Additionally, CEO Bradford Rand has had extensive magazine and news coverage in Elite Traveler, Robb Report, Auto Aficionado, Details, Departures, New York Magazine, New York Times and others. For additional information, please visit the company’s web site at http://www.randluxury.com.
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